Profile

Mgr. Andrea Varmužová

Marketing, Brand & Digital Manager

Brand · Growth · Events & Launches · Web Development · AI

Prague · Uherské Hradiště · remote / hybrid · +420 777 282 010 · varmuzova.a@gmail.com

More than 10 years of experience in marketing and sales. I have led marketing teams and managed brands and projects in the Czech Republic and international markets. I connect strategy, business goals and hands-on delivery – from marketing leadership and hands-on ad campaign management to websites and digital solutions.

View experience →Selected projects →Download CV ↓

Results in numbers

10+years in marketing and salesSince 2016 in agencies, companies and own practice

8people in a directly led teamAUTO UH · direct responsibility

17automotive brandsGroup marketing at AUTO UH, 9 dealerships in CZ

6European marketsRI OKNA · CZ, SK, AT, DE, IT, CH

ROAS 12overall across channels within 6 monthsAUTO UH · team result under my leadership

+25%enquiries at a manufacturerRI OKNA · marketing result under my leadership

ROAS 6.2Meta Ads for the Anela e-shop (CZ)Own practice · hands-on management

24brands across my careerIn-house, agency and own practice

About

I have worked in marketing since 2016 – in agencies, in-house and in my own practice. What I enjoy most is the moment strategy turns into a tangible result: a new brand launch, a showroom opening or a campaign that brings in enquiries.

What I can bring

Marketing and team leadership – priorities, delegation and quality control; working with leadership, sales, importers and agencies.
Launches and events – BYD, Chery and Škoda showroom openings, model launches, fashion shows, festivals and live broadcasts including PR, media and influencers.
Brand building – from positioning and communication strategy to market-entry preparation.
Hands-on performance marketing – Meta Ads, Google Ads and Sklik, measurement and evaluation all the way to the enquiry.
Content, influencer marketing and UGC – from some of the first influencer campaigns in the Czech market to short-form video.
Websites and digital solutions with AI – landing pages, websites and tool prototypes.

Marketing leadership
Brand management
Team and agency leadership
Performance marketing
Meta Ads
Project management
Applied AI

Industry experience

Main focus

Automotive

Led marketing for a group of 17 brands and 9 dealerships
Worked with importers, brand headquarters and dealership directors
Coordinated campaigns, the in-house team and external agencies
Performance marketing and the path to enquiry – overall ROAS 12
Showroom openings and new model launches
Rooftop One – own management-dashboard prototype for dealer groups (simulated data)

Experience at AUTO UH · Rooftop One ↗

Beauty & Wellness

Built the Hart Medical brand from scratch – aesthetics and skincare
E-shop, marketing strategy and campaigns for Hormonelle (natural cosmetics, SI)
New website for the STORY Clinics aesthetic clinic (UK) with online consultation booking
Meta Ads, creatives and content for B2C brands

Selected projects

Manufacturing & International Business

Marketing for a window manufacturer across six European markets
B2B and B2C communication, own and franchise stores in CZ and SK
Worked with sales and R&D to prepare entry into the Swiss market
B2B events for business partners; +25% enquiries

Experience at RI OKNA

Selected projects

Marketing leadership

AUTO UH

Automotive group · 2025–2026

Challenge: Marketing for 17 brands and 9 dealerships with differing priorities of management, dealerships and importers.
My role: Head of Group Marketing, directly leading a team of eight.
Solution: Set priorities and split work across the team, reviewed outputs, optimised campaigns, creatives, budgets and landing pages based on data and sales feedback.
Result: Overall ROAS of 12 within six months.

RI OKNA

Window manufacturer · 2020–2023

Challenge: B2B and B2C marketing across six European markets, including own and franchise stores.
My role: Marketing Manager, leading internal and external colleagues and agencies.
Solution: Set up content marketing and the channel mix, including performance campaigns, with ongoing performance monitoring.
Result: Enquiry volume up by approx. 25%.

Hart Medical

Aesthetics and skincare · own practice

Challenge: A new brand with no existing communication.
My role: Built the brand from scratch.
Solution: Positioning, communication strategy and market-entry preparation.
Result: A brand with defined positioning and a market-entry strategy.

hartmedical.co.uk ↗

Performance marketing

Meta Ads for e-commerce

CZ · SK · AT · 2026

Challenge: Performance of B2C e-shops in three markets.
My role: Full hands-on Meta Ads management – strategy, setup, creative, budgets, optimisation, evaluation.
Solution: Creative testing, remarketing, catalogue and measurement (Meta Pixel, CAPI, GA4).
Result: ROAS 6.2 – Anela (CZ) · ROAS 5.8 – waterdrop® (AT) · ROAS 4.2 – Powerlogy (SK).

Google Ads and Sklik

Search · Performance Max · YouTube

Challenge: Reaching customers who are already searching.
My role: Campaign setup and management via Claude Code and my own app, adapted from apps by Jindřich Fáborský (AI First) and Jakub Herrmann (PLACEMENT.cz).
Solution: Channel chosen by customer stage: Meta Ads for people who don't know the brand yet, Google Ads for those already searching.

Websites, apps & AI

Since February 2026 I have been focusing intensively on building websites, smaller applications and digital prototypes with AI. I combine marketing experience with new technology and work on my own and client projects.

Tools: Claude Code, GitHub, Vercel, WordPress, Lovable, Sanity, Next.js, React, Tailwind CSS

Vážky

Non-profit · CZ

Challenge: An older website without its own hosting that the client could not edit.
My role: Redesign and web design.
Solution: New WordPress website.
Result: A website the client manages on their own – documents and copy.

vazkyzlin.cz ↗

STORY Clinics

Aesthetic clinic · UK

Challenge: A new website for clinics in London and Southwell.
My role: Website delivery.
Solution: Treatment overview, online consultation booking, reviews and FAQ.
Result: Live clinic website.

storyclinics.com ↗

Hormonelle

Natural cosmetics · SI

Challenge: A new brand without a website or marketing.
My role: Website, strategy and marketing.
Solution: E-shop, marketing strategy, measurement setup and campaign launch.
Result: Live e-shop with measurement and campaigns.

hormonelle.beauty ↗

air up

E-commerce · DE

Challenge: A new website for the German market.
My role: Collaboration on the website and brand building.
Solution: Website for the German market.
Result: Live website.

shop.air-up.com ↗

Rooftop One

Own project · automotive

Challenge: A dealer group's marketing costs, importer contributions and sales results usually sit in several spreadsheets.
My role: Creator of the project.
Solution: A clickable management-dashboard prototype that brings this data into one view.
Result: Prototype on simulated data, ready to demo.

Rooftop One ↗

This CV website

Own project

Challenge: A professional profile for recruiters in CZ and EN.
My role: Design, content, development and deployment.
Solution: Static site built with AI assistance, versioned on GitHub, deployed on Vercel, with SEO and structured data.
Result: Fast, responsive website with downloadable CV.

UGC & creative content

Influencer marketing since some of the first influencer campaigns in the Czech and Slovak market (Zaraguza)
Social media content – graphics, photography, video editing, influencer and UGC content
Production of live broadcasts, fashion shows and events with PR and influencers
Short-form video shot on iPhone and edited with AI – currently developing

More projects and work: andreavarmuzova.cz ↗

Work experience

2020 – present

Marketing & Digital ConsultantOwn practice · CZ, SK, AT

Developed marketing strategies with company leadership, connecting business goals, customer needs and available data.
Analysed marketing, digital processes and the customer journey; identified weak points, designed and implemented changes.
Managed Meta Ads and Google Ads independently within client marketing teams; optimised campaigns and delivered e-mailing and reporting.
Built the Hart Medical brand from the ground up – positioning, communication strategy and market-entry preparation in aesthetics and skincare.
Managed performance marketing for B2C e-shops Anela and Powerlogy with ad budgets of approx. CZK 70,000 per month, creative testing and remarketing; achieved ROAS 6.2.
Built websites, landing pages and marketing automations with AI; developed a custom tool for managing and evaluating ad campaigns.

03/2025 – 02/2026

Head of Group MarketingAUTO UH · Uherské Hradiště

Led marketing for an automotive group covering 17 brands and 9 dealerships in the Czech Republic.
Led and trained a team of eight specialists; coordinated external agencies.
Worked with the managing director, dealership directors and importers; planned a budget of approx. CZK 100,000 per month.
Optimised campaigns, creatives and landing pages based on data and sales results; achieved an overall ROAS of 12 within six months.
Delivered marketing and production for the BYD, Chery and Škoda showroom openings, including PR and influencer marketing.

2020 – 2023

Marketing ManagerRI OKNA · Bzenec

Managed two internal and two external colleagues and agencies.
Directed B2B/B2C marketing across six European markets (CZ, SK, AT, DE, IT, CH), including company-owned and franchise stores in CZ and SK; planned budgets of up to approx. CZK 20,000 per month.
Established content marketing and the channel mix, including performance campaigns; increased enquiry volume by approx. 25% through monitoring and optimisation.

2019 – 2020

Sales & Branch ManagementPOSTELIA · Brno

Managed the Brno branch, overseeing day-to-day operations and sales activities.
Held responsibility for sales results and customer experience, including the in-store team.
Delivered a monthly branch turnover of approx. CZK 2 million.

2017 – 2019

Project & Production ManagerKHS + Zlín Design Week · Zlín

Managed approx. 13 events per year for KHS and Zlín Design Week, coordinating teams, suppliers and budgets.
Led full production of live broadcasts, fashion shows and side programmes of the Zlín Design Week festival.

2017 – 2018

Marketing AssistantCrea Vision · Uherské Hradiště

Developed social media content for local businesses – graphics, photography, video editing, influencer and UGC content.
Co-organised the Slovácké beachové léto festival with the organising team (approx. 25,000 visitors per festival).

2016 – 2017

Junior Account ManagerZaraguza · Prague

Turned research insights (Behavio, qualitative focus groups) into marketing strategies and content plans for client brands.
Worked on campaigns and content for L’Oréal, Olympus, Škoda, Algida and Leerdammer, including some of the first influencer campaigns in the Czech and Slovak market.

Skills and technologies

Long-term experience

Management & Business

Leading teams and agencies, marketing strategy, budgets, projects, working with leadership and sales.

Long-term experience

Brand & Growth

Brand management and building, campaigns, acquisition, measurement and optimisation.

Long-term experience

Performance Marketing

Full hands-on Meta Ads; Google Ads and Sklik; GA4, GTM, Meta Pixel, CAPI, reporting.

Long-term experience

Creative & UGC

Content, influencer marketing, UGC, ad creatives, events and production; developing short-form video.

Developing since 2026

Web Development & AI

Websites, landing pages, small apps and prototypes with AI; deployment, DNS, SEO and analytics.

Marketing & management

marketing and communication strategy, brand management, project management, budget management, agency management, event management, PR, influencer marketing

Performance & data

Meta Ads, Google Ads, Sklik, ChatGPT Ads, SEO (search engine optimisation), GA4 (Google Analytics 4), Google Search Console, CRM, Ecomail

AI & digital tools

Claude, Claude Code, ChatGPT, Make, Notion, WordPress, Lovable, Figma, GitHub, Vercel, Canva, CapCut

Education and certifications

Education

MA and BA in Marketing Communications – Tomas Bata University in Zlín · Faculty of Multimedia Communications · BA 2013–2016, MA 2016–2019

Certifications

Claude 101, Claude Code 101, Claude Code in Action · Anthropic · 2026
GitHub Foundations (GH-900) · Microsoft · 2026
GAIQ – Google Analytics Individual Qualification · Google · 2023

Training

AI First · Jindřich Fáborský · 2026
Performance Advertising and Campaign Evaluation courses · Honza Bartoš · 2026
Building PPC Campaigns with AI · Jakub Herrmann, PLACEMENT.cz · 2026
Fundamentals of Digital Marketing · Google Digital Garage · 2021

Languages and other details

Czech – native · English – B2 · Driving licence category B
Interests: DJing, design and architecture (tiny houses), Pilates and skiing

Contact and CV

Let's talk about the next step

varmuzova.a@gmail.com
+420 777 282 010
Prague · Uherské Hradiště · remote / hybrid

E-mail →Stáhnout CV (CZ) ↓Download CV (EN) ↓LinkedIn ↗